It all started in September 2011 at little food market in the middle of Jo'burg...
Brother and Sister go to a new market opening to hook up with their best family friend from Cape Town but the Jo’burgers are fashionably late and Capetonians are surprisingly early so they miss each other… sad times.
They decide to stay and grab something to eat but all the food is sold out. And it's wasn’t even 1pm! As they sat and wished they were digging into something tastier, it suddenly dawned on them… the market needed something new!
Sitting on the balcony after a couple of beers on empty stomachs their Serbian courage kicked in and a crazy idea was born: “We shall quit the life of corporate misery and peruse our passion of food!”